Coca-Cola Iberia has launched in Alimentaria an innovative refrigerator for the catering industry developed by Loop-Cn. The Coca-Cola Company is one of the reference Companies regarding global image, and it represents the largest buyer of refrigerators in the world. Within this sector, TCCC defines the new lines and strategies to be followed regarding both image and implementation of new technologies,...Tags: Coca Cola, desarrollo de producto, Loop, tecnología, valor
5 guidelines we have when we are able to purchase products and services
‘Desire works like the wind. Without apparent effort. If the sails are spread, it will drag us at breakneck speed. If doors or windows are closed, it will hit for a while in search of...
A new experience in ice cream consumption
In my opinion, innovating in the mass consumption sector is one of the most complex challenges of this profession; there are many exogenous factors to the concept itself that may elevate or bury it. The...
To make a management model out of innovation
One of the most significant features of the society in which we live is its constant and rapid evolution; the concept of movement is a key concept to understand companies that make a management model...
At the end of the 60′s, a movement started to look India as a humanity spiritual referral; motivated people wanted to give a sense to their existence, in search of importance or simply moved by the fashion and “disillusioned of the local solutions”, travelled to India to infuse themselves with a searching atmosphere. Since thes migratory movements began, India started...Tags: creatividad empresarial, desarrollo de producto, internacionalizacion, sillicon valley, valor
As a result of the sudden appearance of economic recession, the over supply of products and services has settled in our markets. Companies have had to adapt their strategies quickly in order to live and compete with one another in a state of ‘crisis': shorter productive series, less real value, more reduced margins, alliances at a disadvantage with respect to the distribution, increase in logistic stocks, etc.Tags: branding, cambio de modelo, crisis, tecnología, valor
Hello everyone, This second ‘historical’ article about Loop was published in the business supplement of ABC newspaper on Sunday, January 19th, 2003. If the previous article ‘A link takes control of the chain’ meant the digital integration of our development services, this second article ‘The cornerstones of competitiveness’ acts as the starting point of our path toward strategic consultancy, which...Tags: cambio de modelo, crisis, Economy, estrategia, internacionalizacion
In many cases we speak of technology and innovation as if they were the same thing. In a few cases we discriminate one from the other and we see technology as a consequence of the efforts made in I+D and innovation as the puesta en valor de dicha tecnologia in value of this technology. In this case, the ceramic materials...Tags: innovación, tecnología
If we conduct a survey on who is the most innovating person nowadays, many people would mention Steve Jobs, Apple’s CEO. Jobs appears in his own right as a clear benchmarker of innovation. Personally, I appreciate Jobs’ work and vision and it is part of my list of benchmarkers but I do not particularly consider Jobs as a great innovator;...Tags: Apple, competitividad, creatividad, Steve Jobs
There have always been cases of products that exceed the dimension they were created for and are transported to a category of icons beyond their function, simply as a result of being objects. They are products which have become part of our lives’ imaginary and they constitute an active component of our culture. The fact that most of these products...Tags: desarrollo de producto, estrategia, evolución, Loop, tecnología