There are stereotyped and consolidated products within our society and consumption habits that have become a referral in our lives. This is a great competitive advantage for these products’ survival since they are naturalized at the consumption moment, but at the same time they enormously condition their evolution. It is difficult for them to…

Hello everybody, thru this post I want to tell you about the 3 most popular threads in the history of this blog.

Rös´s, professional massage system by Bersys.

Inventors are, with no doubt, one of the most charismatic figures we deal with in our profession. In some cases, the inventor is a person “trapped” in his idea; this obsession causes that sometimes they concentrate in the idea’s detail rather than seeing the whole nature of its added value; for this reason there are few professional inventors that watch their idea as a possible business model and not as the way to solve the problem.

Loop’s activity is focused mainly on providing services to the private industry; just on a few occasions we have done projects for public entities or for the public administration. The project suggested by Ceei de Alcoy in collaboration with Ceei de Alicante y Elche constituted one of the few exceptions to the previous rule as…

It is said that “the clothe makes the man”; it is a way to refer to an excellence circle, when all the actors of a process feed back for its improvement. Medicine and surgery in particular are a great excellence circle; generally investigations and improvements end up resulting in “better practices” of a whole group….

Who, as a child, has not wished to play with a Scalextric? And, what father has not thought about giving his son a Scalextric? … so they can play both together? Our client, Tecnitoys, Scalextric brand’s owner, gave us the challenge to expand the brand’s territory of opportunities, beyond its present position in the market…

I have once heard the following comment: We live in a society in which if you are 2.10 m tall, you have good chances of becoming a social misfit; except if you play basketball! in which case you would stand a good chance of becoming a society star. The value is also a matter of…

Today, within the section of Loop cases, due to the 50th celebration of the Industrial Design Association (ADI) ‘50 years with design. 1960-2010’, celebration we join and share our feelings with, I shall present the ‘Hall of fame’ of CDN (Competitive Design Network), our company specialized in the conceptualization and development of strategic products, which…

AUSA, (Automóviles Utilitarios S.L.U,) industrial car manufacturer and world leader in the sector of construction equipment (off road dumpers and forklift trucks), is a company with a long tradition in the industrial and innovation world, which has an outstanding and deep commitment to R&D topics, where it invests 5.5 % of its sales. AUSA used…

Esteban Espuña S.A. is a meat industry, a national leader in sliced products. In such a complex market as mass consumption, Espuña has managed to constantly increase its added value and to adapt the offer of products to meet market demands and consumption habits. Slicing constitutes an excellent way of dosing the meat product and…