At the end of the 60′s, a movement started to look India as a humanity spiritual referral; motivated people wanted to give a sense to their existence, in search of importance or simply moved by the fashion and “disillusioned of the local solutions”, travelled to India to infuse themselves with a searching atmosphere. Since thes migratory movements began, India started...

In the nine-month period in 2010 during which the iPad was marketed, Apple achieved sales of more than 15 millions of items at an average price of € 600. In this month of March, Apple announces the launching of the iPad2: thinner, lighter, more powerful, faster… and with more than 65,000 specific applications ready to be used. Parallely, the market...

In the last years numerous efforts have been made in our country to spread and to structure a thought and an enterprising attitude. To innovate and to undertake have been probably two of the more spread slogans and professional attitudes, in which have concentrated seminaries, courses, masters, publications, events, better practices, etc. All these have been part of the daily...

This is a post that deals with business models; it does so from a ‘start to finish’ viewpoint of every business activity; it DOES NOT do it from the process or its optimization; it focuses on its origin, which is called the ‘initiator gene’, the DNA that will determine its success or failure. It is not a methodological process of...

How to compete with Asia without counting on Asia? Counting on competitive products and services is one of the main raisons d'être of companies; they assign important human and economic efforts to this. However, the lack of competitiveness of most consumption products manufactured in Europe becomes evident against Asian ones (we have begun to observe the repetition of this fact regarding services).

In 1988, Fox marketed the film Big, directed by Penny Marshall, with its script written by Gary Ross and Anne Spielberg, starring an extremely young Tom Hanks and Elizabeth Perkings. Briefly summarized, the film is about the difficulties of a teenager who (thanks to magic) enters an adult’s body (Tom Hanks). After many circumstances, our young adult turns into the...

I don’t believe in reincarnation. I have never met a person who believes in it and who has been ill-treated in a previous life. In general, they have always been Roman consuls, Napoleon (I know many), famous people, etc. I don't know any former slave who has belonged to a Pariah caste, any private dead on the battle field, an extremely poor person, etc.

I like to impart conferences, it forces me to theorize what I actually learn everyday of my profession to identify and develop new business models, perhaps this is one of the reasons I empathyse especially with all entrepreneurs. I set out solutions to the problems I have everyday, I explain them with examples of projects and recognized by them, and try to give reasonable, pragmatic and of common sense “prescriptions”.

We are a Latin society by excellence, latina por excelencia, within our topics it is the fact of not tolerating the error and penalizing it in the others. There is so much literature on this matter, being one of our brakes towards the innovation, the enterprising culture and the sustained growth. As a reaction to the previous thing, we have a great variety of efforts and actions focused on make us an enterprising society; governments, schools and universities offer programs with this approach.

One of the last tendencies in opportunity detection, (especially in great consumption) consists of locating the user in “the center”; the basic concept focuses on asking and observing the user in order to detect his needs and capacities, transforming them into new products and services. We will not discuss these methodologies efficiency, but we will emphasize that they are a way in themselves, never an end; they are more tools than work philosophies, and as such are appropriated for some cases and little appropriated for others.