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	<description>Innovación y nuevos modelos de negocio</description>
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		<title>The enterprise mysticism of Silicon Valley</title>
		<description><![CDATA[At the end of the 60&#8242;s, a movement started to look India as a humanity spiritual referral; motivated people wanted to give a sense to their existence, in search of importance or simply moved by the fashion and “disillusioned of the local solutions”, travelled to India to infuse themselves with a searching atmosphere. Since thes...]]></description>
		<link>http://www.antoniflores.com/en/modelos-de-negocio/el-misticismo-empresarial-del-silicon-valley/</link>
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		<title>Managing shortage</title>
		<description><![CDATA[As a result of the sudden appearance of economic recession, the over supply of products and services has settled in our markets. Companies have had to adapt their strategies quickly in order to live and compete with one another in a state of ‘crisis': shorter productive series, less real value, more reduced margins, alliances at a disadvantage with respect to the distribution, increase in logistic stocks, etc.]]></description>
		<link>http://www.antoniflores.com/en/consumo/gestionar-la-escasez/</link>
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		<title>The cornerstones of competitiveness</title>
		<description><![CDATA[Hello everyone, This second ‘historical’ article about Loop was published in the business supplement of ABC newspaper on Sunday, January 19th, 2003. If the previous article ‘A link takes control of the chain’ meant the digital integration of our development services, this second article ‘The cornerstones of competitiveness’ acts as the starting point of our...]]></description>
		<link>http://www.antoniflores.com/en/antoni-flores/los-pilares-de-la-competitividad/</link>
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		<title>How does technology influence on people</title>
		<description><![CDATA[In many cases we speak of technology and innovation as if they were the same thing. In a few cases we discriminate one from the other and we see technology as a consequence of the efforts made in I+D and  innovation as the puesta en valor de dicha tecnologia in value of this technology. In...]]></description>
		<link>http://www.antoniflores.com/en/innovacion/como-influye-la-tecnologia-en-las-personas-una-vision-desde-la-actividad-de-innovacion/</link>
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		<title>I don’t consider Steve Jobs as a great innovator</title>
		<description><![CDATA[If we conduct a survey on who is the most innovating person nowadays, many people would mention Steve Jobs, Apple’s CEO. Jobs appears in his own right as a clear benchmarker of innovation. Personally, I appreciate Jobs’ work and vision and it is part of my list of benchmarkers but I do not particularly consider...]]></description>
		<link>http://www.antoniflores.com/en/innovacion/steve-jobs-innovador/</link>
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		<title>How to reposition a classic? &#8220;El Casco&#8221;</title>
		<description><![CDATA[There have always been cases of products that exceed the dimension they were created for and are transported to a category of icons beyond their function, simply as a result of being objects.  They are products which have become part of our lives’ imaginary and they constitute an active component of our culture. The fact...]]></description>
		<link>http://www.antoniflores.com/en/analisis-de-casos/reposicionar-un-clasico-el-casco/</link>
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		<title>Redefining a retail model: Imaginarium</title>
		<description><![CDATA[When we participated in the redefinition of the strategy of the well-known toy retailer Imaginarium, the first thing we did was define an opportunity &#8216;umbrella&#8217; that would broaden the company’s field of action. With this purpose and after carrying out several processes of analysis of the existing knowledge of its structures (Knowledge Stock), contrasting them...]]></description>
		<link>http://www.antoniflores.com/en/analisis-de-casos/redefinir-un-modelo-de-retail-imaginarium/</link>
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		<title>Apple: The lord and master of digital convergence</title>
		<description><![CDATA[In the nine-month period in 2010 during which the iPad was marketed, Apple achieved sales of more than 15 millions of items at an average price of € 600. In this month of March, Apple announces the launching of the iPad2: thinner, lighter, more powerful, faster… and with more than 65,000 specific applications ready to...]]></description>
		<link>http://www.antoniflores.com/en/modelos-de-negocio/apple-y-la-convergencia-digital/</link>
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		<title>Hot Secret</title>
		<description><![CDATA[One of the attitudes that define retailers consists of constantly thinking about products and services which can give satisfaction and solution to their target clients’ needs. On the basis of this pattern of action, the launching cadence of new proposals is usually higher than that of products launched by companies without direct access to the...]]></description>
		<link>http://www.antoniflores.com/en/analisis-de-casos/hot-secret/</link>
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		<title>The deeper the crisis, the greater the luxury. The hypocrisy of consumption?</title>
		<description><![CDATA[In times of recession and market contraction, we are still surprised at the growing business figures published by companies under the ‘luxury’ heading. This sector has become a defensive stronghold for recession. On the basis of this, its industry endeavours to detect new niches of products and services that could expand and reinforce the category:...]]></description>
		<link>http://www.antoniflores.com/en/consumo/a-mas-crisis-mas-lujo/</link>
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